At the moment we are preparing the market introduction of lief! lifestyle products in South Africa.
Lief! is a typical Dutch brand, established in Holland in 2005. It is set up as a small collection of baby clothing with texts like ‘lief!’ and ‘stoerl’ [respectively, sweet and cool] imprinted on them. The brand developed into a lifestyle concept including baby articles such as cuddly toys, bedding and books. From day one, the concept was a success. It is based on Dutch designs, has flourished into a wide-ranging lifestyle brand that not only includes clothing for babies and toddlers, but also stationary, personal care products, window decoration, bags, bed and bath textiles, paint, furniture, wallpaper, wall decoration and playroom accessories.
Within only six years, lief! lifestyle realized over 160 points of sale including 12 flagship stores all over Europe and is developing markets in the Middle East.
To stimulate the growth and international ambitions lief! decided to introduce their products at the South African market.
Cape-Orange, will facilitate and coordinate this market introduction in South Africa.
Our sales team is visiting South Africa in the first week of June. We would highly appreciate to introduce lief! in person at your office/location during this week.
If the video triggers you and you are open for a 30 minutes introduction, we would like to make an appointment.
Best regards,
Managing Director
Cape-Orange Intercultural Connections
